Functional food and drinks at the service of health and wellness [Report]

Functional food and drink products already play their part in protecting consumers’ health through bioactive ingredients and providing consumers with the nutrients they need, but there is clear potential for further new product development.

In this report, we explore the science behind the current trend for adaptogens, nootropics, and gut health promoting ingredients such as probiotics and prebiotics and explore how brands should communicate the health benefits.

Download this report to find out more about:

New products and ingredients for calmness and energy
Consumer awareness of adaptogens
Clean caffeine: The evolution of energy
Gut health goes mainstream
Key takeaways

Functional food and drinks at the service of health and wellness [Report]

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